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When choosing wine, the shape and size of the bottle offers some useful clues. Some regions have traditional bottle shapes and sizes.

The world standard size for a wine bottle has emerged as 75cl three-quarters of a litre. Nearly all fine and internationally-traded wine is bottled in this size or its multiples. The litre size is widely used, mostly for everyday wines; the half-bottle, holding 37.5cl, is also found. Until the early 1980s, there were quite wide variations from the 75cl norm. Older wines will still be found in bottles holding between 70 and 80cl.

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